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9 Important Features of Every Good Website

Your business website is an incredibly important representation of your brand and reputation. With over 10 years experience in the web design industry we have identified what we consider to be the most important features of any website. Whether you are business owner, marketing consultant or a web developer, using these 9 essential features as a guide and checklist is an invaluable resource for the success of your website.

1. Impressive Visual Design

Let’s not kid ourselves; looks matter just as much as first impressions count so it’s vital that your website looks polished, professional and attractive. As well as making sure that the general look and feel of your web design is consistent with your branding it should also strike the right emotional chord with your visitors.

Choose your colours, layout and design carefully to create a visually appealing experience. By enlisting the help of experienced web designers, you’ll be able to ensure your web design upholds the basic design principles that result in a polished and professional online presence.

2. Intuitive User Experience

What are your visitors looking for when they come to your website? What information is most crucial to their decision to buy from you? When thinking about navigation and layout of the content on your site, put your visitor’s needs first and make the information they want easy to find. Not only does your website’s user interface need to be aesthetically pleasing, but you also need to consider the value of your website’s functionality. An experienced web developer or web design company will be able to help you optimise your website’s architecture and usability so that visitors can get as much value as possible from your website design.

3. Call to Actions

Don’t rely on a visitor’s investigative skills to work out the best way to contact you, or to decide on the next steps they should take. Your website should guide them through a well defined journey to encourage them to take action such as contacting you, completing an enquiry form or picking up the phone.

While your call to actions should never veer into overselling, they should be visible and frequent enough throughout your web design to be there at critical decision points. Experimenting with wording can help you to find the right balance between subtle and overbearing that works best for your customers.

4. Perfect Pitch

Your website needs to quickly and effectively capture each website visitor’s attention from the very first moment they land. This means that each element of your site, from logo to strapline through the first sentences of your content, need to be compelling, clear and engaging. Investing effort up front to get a short, snappy marketing message right will pay off in higher conversion rates.

5. High Value Content

The concept that content’s primary function is to support search engine optimization efforts is a misconception that has led to the downfall of many a website. Your content should be written with the goal of being genuinely interesting to your visitors.

From your page copy, to blog posts to the content of your emails and printed materials your content needs to be high quality, consistent in tone and crafted to deliver your marketing message in a way that makes people want to read more.

6. A Unique About Us Page

Don’t take the title of your About Us page literally. This page is not a place for a bland corporate overview of your company, but a key place to show your visitor how and why you are a great fit for their needs. Think of your experience, accomplishments and skills in terms of how they benefit your customers. By shifting the focus of your copy to the customer rather than your company will help this page to support their buying decision.

7. Mobile Friendly

Creating a website that looks great on a desktop without testing how it appears to visitors browsing with their smartphone or tablet is effectively delivering an inferior experience to a growing segment of your audience.

Your website should perform well across the wide spectrum of device screen sizes, as well as use the right type of code and graphic files for various operating systems. A responsive website helps to keep all of your visitors happy, however they choose to access your site.

8. Robust Architecture

You need to choose a website platform that will offer you all of the features needed to make maintaining and editing easy, fast and reliable. Depending on which content management system (CMS) your web developer suggests, it should offer peak performance across speed, SEO and functionality, and be agile enough to scale with your business as it grows.

In order to maximise your website’s return on investment, it’s essential to invest in a flexible robust architecture so that any changes your business may need will require minimal web development to implement.

9. Conversion Tracking

There is an incredible wealth of information available about your website visitors, from location, to the device they use to browse your site, to the time of day they are most likely to make a purchase. You can measure where they came from, how long they spent on each page, and where they clicked. You can even view demographic data on your visitors’ such as gender, age or interests. However, not all of this information will be useful to all businesses.

First and foremost, measure conversions. This will give you a bottom line against which to measure all other factors in terms of effectiveness. Using these measurements to improve and build on your marketing efforts will give you the best return on your investment.

The Onquas Difference

Depth of Experience

We've been around for more than 10 years, which is about 100 internet years. Let us use our experience to deliver you an an amazing new website.

Unlimited Revisions

When it comes to design - we'll do revision, after revision, after revision. Until you're completely, utterly, amazed.

WordPress Experts

Secure, stable and robust. We use WordPress because we firmly believe it's the best web platform on the market. And millions of others agree.

Our Capabilities


Winning Web solutions from Concept To End-User. We offer cost-competitive and result-oriented offshore web development solutions to meet your digital needs.


We plan our mobile strategy prioritizing your vision! Stay competitive with our cross-platform & HTML5 native apps that can thrive in the competitive mobile marketplace.

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Combining latest technology with innovation. Our digital marketing services are designed to improve your revenue & profitability by providing quality & timely web promotion solutions.


We provide advanced web hosting solutions for small to medium scale businesses at highly competitive rates.Equipped with high quality We specialize in all-inclusive custom shared, private and dedicated hosting services that ensure easy setup.

A Joint Venture of BusinessPro Designs & Onqanet Technologies.

OnQuaS provides professional resourcing and customized business solutions for our esteemed clients. We believe in growth and to accelerate our growth and so of our clients, we intensely assess our process and project-based workforce continually to meet our milestones.



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